Advertising & marketing · Lucerne

778 companies in advertising and marketing in the canton of Lucerne.

The commercial register lists 778 active companies in advertising and marketing in the canton of Lucerne, placing Lucerne 10th nationally for this sector (5 % of the national total). 519 of them (67 %) are VAT-registered, and 254 (33 %) published an official change in the past 18 months: registration, amendment, change of officers, share capital or address.

778active companies
2registered in the past 30 days
519VAT-registered
10thcanton's Swiss rank
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What moves in advertising and marketing in the canton of Lucerne, in your inbox from tomorrow morning.

The first email goes out within the minute, with the last 30 days of your perimeter: new registrations, changes of officers, moves, capital. Then two morning emails with only what has moved since, as soon as there is something new. No account, no password.

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What moves in your canton, from tomorrow morning.
The canton in brief

Advertising & marketing in the canton of Lucerne: what the register shows.

Advertising and marketing: communications agencies, design studios, digital agencies and event companies. New registrations are numerous and the structures small; a newly registered agency is looking for its first tools, freelancers and fiduciary.

This sector accounts for 2 % of companies classified in the canton of Lucerne, against 2 % across Switzerland. 2 companies in advertising and marketing were registered in the canton of Lucerne over the past 30 days, 5 over 90 days.

Lucerne is the centre of central Switzerland: tourism and hospitality around the lake, wholesale trade and logistics at the crossing point of the north-south routes, mechanical engineering in the valleys, and a tax regime that has attracted many head offices and consultancies over the past twenty years. The Lucerne register is one of the most dynamic outside Zurich and Zug.

Market analysis

The market in advertising and marketing in the canton of Lucerne, in figures

94companies registered in 2025 and 2026
CHF 29 Mof combined share capital (535 capital companies)
519VAT-registered
12are hiring right now (Job-Room postings)

Of these 778 companies, the dominant legal forms are: Limited liability company (GmbH / Sàrl) (49 %), Sole proprietorship (29 %), Public limited company (AG / SA) (18 %). 94 were entered in the commercial register in 2025 and 2026, that is 12 % of the active base; 63 registrations in 2025. That is in line with the average of the three previous years (61 a year): a steady pace of registration.

Share capital is known for 535 companies (69 %): CHF 29 M combined, median company in the 20-100k band; 136 of them (25 %) have capital of at least CHF 100,000.

519 companies (67 %) are VAT-registered, a sign of real activity; 778 (100 %) have at least one registered director; 250 publish a general phone or email, 273 have a website verified by ciblr, and 12 run job postings on Job-Room.

SOGC publications in the last 90 days: 5 new registrations, 17 changes of directors, 13 relocations of seat, 13 other amendments.

Registrations by year

0204060802020 : 666620202021 : 666620212022 : 515120222023 : 616120232024 : 707020242025 : 636320252026 : 31312026
Companies still active, by year of first registration; 2026 year to date (light tint).

Legal forms

Limited liability company (GmbH / Sàrl)
38449 %
Sole proprietorship
22729 %
Public limited company (AG / SA)
14318 %
General partnership
111,4 %
Branch of a foreign company
10,1 %
The most common legal forms in this sector.
By size

Small or large?

Micro companies
59376 %
Small companies
384,9 %
Medium companies
12616 %
Large companies
212,7 %
ciblr size index, computed from registry signals (capital, legal form, age, VAT). n/a: no signal yet.
By city

Where are they?

Luzern
33343 %
Kriens
496,3 %
Meggen
334,2 %
Sursee
263,3 %
Emmenbrücke
222,8 %
Horw
212,7 %
Rothenburg
182,3 %
Hochdorf
172,2 %
The 8 municipalities with the most companies in the sector.
Frequently asked questions

In brief.

How many companies in advertising and marketing are active in the canton of Lucerne?

778 companies in advertising and marketing are registered with the commercial register as active in the canton of Lucerne, or 5 % of the 16 862 companies in the sector across Switzerland.

How many are VAT-registered?

519 of these companies (67 %) are VAT-registered according to the UID register, which generally indicates turnover above CHF 100 000 and genuine activity.

How can I get their contact details?

ciblr gives you three days of watch on this target: the last 30 days of movements within the minute, then two morning emails with what has moved, as soon as there is something new. The subscription at CHF 299 per month gives access to the whole target, with contact details, Excel export and change tracking.

Method

Where do these figures come from?

Most recent SOGC publication captured for this canton: a day ago. 1,072 publications captured in the past 30 days. Company officers there are re-read directly in the cantonal commercial register.

Every company counted here is registered with the commercial register (Zefix) with the status "active". The sector is derived from the FSO's NOGA code, the size is estimated by ciblr from official publications (legal form, share capital, declared headcount, VAT registration), and "recent signal" means an SOGC publication (registration, amendment, change of officers, share capital or address) in the past 18 months. The figures are recalculated every week from the ciblr database. No data is purchased or invented.

These companies, with their contact details.

ciblr sends you three days of watch of companies in advertising and marketing in the canton of Lucerne: the last 30 days within the minute, then two morning emails, as soon as the perimeter moves. For the whole target, the subscription is CHF 299 per month, no commitment.

Neighbouring cantons

What about next door?

The same figures for neighbouring cantons, useful for regional prospecting.

The same sector elsewhere
Other sectors in the canton of Lucerne