Advertising & marketing · Zug

1 013 companies in advertising and marketing in the canton of Zug.

The commercial register lists 1 013 active companies in advertising and marketing in the canton of Zug, placing Zug 6th nationally for this sector (6 % of the national total). 678 of them (67 %) are VAT-registered, and 425 (42 %) published an official change in the past 18 months: registration, amendment, change of officers, share capital or address.

1 013active companies
9registered in the past 30 days
678VAT-registered
6thcanton's Swiss rank
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What moves in advertising and marketing in the canton of Zug, in your inbox from tomorrow morning.

The first email goes out within the minute, with the last 30 days of your perimeter: new registrations, changes of officers, moves, capital. Then two morning emails with only what has moved since, as soon as there is something new. No account, no password.

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What moves in your canton, from tomorrow morning.
The canton in brief

Advertising & marketing in the canton of Zug: what the register shows.

Advertising and marketing: communications agencies, design studios, digital agencies and event companies. New registrations are numerous and the structures small; a newly registered agency is looking for its first tools, freelancers and fiduciary.

This sector accounts for 3 % of companies classified in the canton of Zug, against 2 % across Switzerland. 9 companies in advertising and marketing were registered in the canton of Zug over the past 30 days, 22 over 90 days.

Zug is, relative to its size, the canton with the highest density of companies in Switzerland: commodity trading, holdings, international head offices, crypto and blockchain (Crypto Valley), and financial and fiduciary services. A very high proportion of companies are domiciled there, with an exceptional pace of new registrations and amendments.

Market analysis

The market in advertising and marketing in the canton of Zug, in figures

158companies registered in 2025 and 2026
CHF 456 Mof combined share capital (840 capital companies)
678VAT-registered
10are hiring right now (Job-Room postings)

Of these 1 013 companies, the dominant legal forms are: Limited liability company (GmbH / Sàrl) (45 %), Public limited company (AG / SA) (36 %), Sole proprietorship (14 %). 158 were entered in the commercial register in 2025 and 2026, that is 16 % of the active base; 88 registrations in 2025. That is in line with the average of the three previous years (81 a year): a steady pace of registration.

Share capital is known for 840 companies (83 %): CHF 456 M combined, median company in the 20-100k band; 364 of them (43 %) have capital of at least CHF 100,000.

678 companies (67 %) are VAT-registered, a sign of real activity; 1 012 (100 %) have at least one registered director; 251 publish a general phone or email, 300 have a website verified by ciblr, and 10 run job postings on Job-Room.

SOGC publications in the last 90 days: 22 new registrations, 36 changes of directors, 18 relocations of seat, 21 other amendments.

Registrations by year

0501001502020 : 686820202021 : 10610620212022 : 747420222023 : 818120232024 : 878720242025 : 888820252026 : 70702026
Companies still active, by year of first registration; 2026 year to date (light tint).

Legal forms

Limited liability company (GmbH / Sàrl)
45645 %
Public limited company (AG / SA)
36336 %
Sole proprietorship
14614 %
Branch of a foreign company
101 %
General partnership
50,5 %
The most common legal forms in this sector.
By size

Small or large?

Micro companies
87386 %
Small companies
717 %
Medium companies
504,9 %
Large companies
191,9 %
ciblr size index, computed from registry signals (capital, legal form, age, VAT). n/a: no signal yet.
By city

Where are they?

Zug
39038 %
Baar
21822 %
Cham
11712 %
Steinhausen
636,2 %
Hünenberg
494,8 %
Rotkreuz
474,6 %
Unterägeri
313,1 %
Oberägeri
242,4 %
The 8 municipalities with the most companies in the sector.
Frequently asked questions

In brief.

How many companies in advertising and marketing are active in the canton of Zug?

1 013 companies in advertising and marketing are registered with the commercial register as active in the canton of Zug, or 6 % of the 16 862 companies in the sector across Switzerland.

How many are VAT-registered?

678 of these companies (67 %) are VAT-registered according to the UID register, which generally indicates turnover above CHF 100 000 and genuine activity.

How can I get their contact details?

ciblr gives you three days of watch on this target: the last 30 days of movements within the minute, then two morning emails with what has moved, as soon as there is something new. The subscription at CHF 299 per month gives access to the whole target, with contact details, Excel export and change tracking.

Method

Where do these figures come from?

Most recent SOGC publication captured for this canton: a day ago. 2,258 publications captured in the past 30 days. Company officers there are re-read directly in the cantonal commercial register.

Every company counted here is registered with the commercial register (Zefix) with the status "active". The sector is derived from the FSO's NOGA code, the size is estimated by ciblr from official publications (legal form, share capital, declared headcount, VAT registration), and "recent signal" means an SOGC publication (registration, amendment, change of officers, share capital or address) in the past 18 months. The figures are recalculated every week from the ciblr database. No data is purchased or invented.

These companies, with their contact details.

ciblr sends you three days of watch of companies in advertising and marketing in the canton of Zug: the last 30 days within the minute, then two morning emails, as soon as the perimeter moves. For the whole target, the subscription is CHF 299 per month, no commitment.

Neighbouring cantons

What about next door?

The same figures for neighbouring cantons, useful for regional prospecting.

The same sector elsewhere
Other sectors in the canton of Zug