Trade (wholesale & retail) · Zug

4 718 companies in trade in the canton of Zug.

The commercial register lists 4 718 active companies in trade in the canton of Zug, placing Zug 9th nationally for this sector (4 % of the national total). 3 376 of them (72 %) are VAT-registered, and 1 979 (42 %) published an official change in the past 18 months: registration, amendment, change of officers, share capital or address.

4 718active companies
28registered in the past 30 days
3 376VAT-registered
9thcanton's Swiss rank
Free watch, 3 days

What moves in trade in the canton of Zug, in your inbox from tomorrow morning.

The first email goes out within the minute, with the last 30 days of your perimeter: new registrations, changes of officers, moves, capital. Then two morning emails with only what has moved since, as soon as there is something new. No account, no password.

1
Who you sell to
2
Where
schematic map of the 26 cantons: pick as many as you like
3
What size
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No password, no payment. A day without movement is a day without an email.
The canton in brief

Trade (wholesale & retail) in the canton of Zug: what the register shows.

Wholesale and retail trade bring together importers, distributors, garages and shops. New registrations and address changes signal the opening of outlets or warehouses, and therefore needs in logistics, payments, fit-out and insurance.

This sector accounts for 12 % of companies classified in the canton of Zug, against 14 % across Switzerland. 28 companies in trade were registered in the canton of Zug over the past 30 days, 81 over 90 days.

Zug is, relative to its size, the canton with the highest density of companies in Switzerland: commodity trading, holdings, international head offices, crypto and blockchain (Crypto Valley), and financial and fiduciary services. A very high proportion of companies are domiciled there, with an exceptional pace of new registrations and amendments.

Market analysis

The market in trade in the canton of Zug, in figures

611companies registered in 2025 and 2026
CHF 14.9 bnof combined share capital (4 031 capital companies)
3 376VAT-registered
65are hiring right now (Job-Room postings)

Of these 4 718 companies, the dominant legal forms are: Public limited company (AG / SA) (48 %), Limited liability company (GmbH / Sàrl) (36 %), Sole proprietorship (12 %). 611 were entered in the commercial register in 2025 and 2026, that is 13 % of the active base; 366 registrations in 2025. That is well above the average of the three previous years (303 a year): the sector is attracting new entrants.

Share capital is known for 4 031 companies (85 %): CHF 14.9 bn combined, median company in the 100-500k band; 2 321 of them (58 %) have capital of at least CHF 100,000.

3 376 companies (72 %) are VAT-registered, a sign of real activity; 4 715 (100 %) have at least one registered director; 945 publish a general phone or email, 1 123 have a website verified by ciblr, and 65 run job postings on Job-Room.

SOGC publications in the last 90 days: 77 new registrations, 156 changes of directors, 2 capital changes, 68 relocations of seat, 126 other amendments, 7 liquidations or deletions.

Registrations by year

02004006002020 : 35435420202021 : 50850820212022 : 29729720222023 : 29829820232024 : 31431420242025 : 36636620252026 : 2452452026
Companies still active, by year of first registration; 2026 year to date (light tint).

Legal forms

Public limited company (AG / SA)
2 28048 %
Limited liability company (GmbH / Sàrl)
1 69236 %
Sole proprietorship
57212 %
Branch of a foreign company
591,3 %
General partnership
390,8 %
The most common legal forms in this sector.
By size

Small or large?

Micro companies
3 63277 %
Small companies
52911 %
Medium companies
3707,8 %
Large companies
1874 %
ciblr size index, computed from registry signals (capital, legal form, age, VAT). n/a: no signal yet.
By city

Where are they?

Zug
1 84639 %
Baar
1 00521 %
Cham
52711 %
Rotkreuz
3046,4 %
Hünenberg
2575,4 %
Steinhausen
2495,3 %
Unterägeri
1022,2 %
Oberägeri
581,2 %
The 8 municipalities with the most companies in the sector.
Frequently asked questions

In brief.

How many companies in trade are active in the canton of Zug?

4 718 companies in trade are registered with the commercial register as active in the canton of Zug, or 4 % of the 106 545 companies in the sector across Switzerland.

How many are VAT-registered?

3 376 of these companies (72 %) are VAT-registered according to the UID register, which generally indicates turnover above CHF 100 000 and genuine activity.

How can I get their contact details?

ciblr gives you three days of watch on this target: the last 30 days of movements within the minute, then two morning emails with what has moved, as soon as there is something new. The subscription at CHF 299 per month gives access to the whole target, with contact details, Excel export and change tracking.

Method

Where do these figures come from?

Most recent SOGC publication captured for this canton: 2 days ago. 1,907 publications captured in the past 30 days. Company officers there are re-read directly in the cantonal commercial register.

Every company counted here is registered with the commercial register (Zefix) with the status "active". The sector is derived from the FSO's NOGA code, the size is estimated by ciblr from official publications (legal form, share capital, declared headcount, VAT registration), and "recent signal" means an SOGC publication (registration, amendment, change of officers, share capital or address) in the past 18 months. The figures are recalculated every week from the ciblr database. No data is purchased or invented.

These companies, with their contact details.

ciblr sends you three days of watch of companies in trade in the canton of Zug: the last 30 days within the minute, then two morning emails, as soon as the perimeter moves. For the whole target, the subscription is CHF 299 per month, no commitment.

Neighbouring cantons

What about next door?

The same figures for neighbouring cantons, useful for regional prospecting.

The same sector elsewhere
Other sectors in the canton of Zug