Hospitality (hotels & restaurants) · Zug

613 companies in hospitality in the canton of Zug.

The commercial register lists 613 active companies in hospitality in the canton of Zug, placing Zug 18th nationally for this sector (2 % of the national total). 480 of them (78 %) are VAT-registered, and 260 (42 %) published an official change in the past 18 months: registration, amendment, change of officers, share capital or address.

613active companies
7registered in the past 30 days
480VAT-registered
18thcanton's Swiss rank
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What moves in hospitality in the canton of Zug, in your inbox from tomorrow morning.

The first email goes out within the minute, with the last 30 days of your perimeter: new registrations, changes of officers, moves, capital. Then two morning emails with only what has moved since, as soon as there is something new. No account, no password.

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What moves in your canton, from tomorrow morning.
The canton in brief

Hospitality (hotels & restaurants) in the canton of Zug: what the register shows.

Hospitality and catering see the fastest turnover in the register: takeovers of establishments, new LLCs with every opening, frequent liquidations. Contacting an establishment as soon as it registers, before it has chosen its suppliers, makes all the difference.

This sector accounts for 2 % of companies classified in the canton of Zug, against 5 % across Switzerland. 7 companies in hospitality were registered in the canton of Zug over the past 30 days, 17 over 90 days.

Zug is, relative to its size, the canton with the highest density of companies in Switzerland: commodity trading, holdings, international head offices, crypto and blockchain (Crypto Valley), and financial and fiduciary services. A very high proportion of companies are domiciled there, with an exceptional pace of new registrations and amendments.

Market analysis

The market in hospitality in the canton of Zug, in figures

116companies registered in 2025 and 2026
CHF 143 Mof combined share capital (500 capital companies)
480VAT-registered
32are hiring right now (Job-Room postings)

Of these 613 companies, the dominant legal forms are: Limited liability company (GmbH / Sàrl) (50 %), Public limited company (AG / SA) (30 %), Sole proprietorship (17 %). 116 were entered in the commercial register in 2025 and 2026, that is 19 % of the active base; 58 registrations in 2025. That is well above the average of the three previous years (45 a year): the sector is attracting new entrants.

Share capital is known for 500 companies (82 %): CHF 143 M combined, median company in the 20-100k band; 186 of them (37 %) have capital of at least CHF 100,000.

480 companies (78 %) are VAT-registered, a sign of real activity; 613 (100 %) have at least one registered director; 102 publish a general phone or email, 124 have a website verified by ciblr, and 32 run job postings on Job-Room.

SOGC publications in the last 90 days: 16 new registrations, 18 changes of directors, 17 relocations of seat, 14 other amendments, 1 liquidations or deletions.

Registrations by year

0204060802020 : 444420202021 : 666620212022 : 303020222023 : 494920232024 : 575720242025 : 585820252026 : 58582026
Companies still active, by year of first registration; 2026 year to date (light tint).

Legal forms

Limited liability company (GmbH / Sàrl)
30650 %
Public limited company (AG / SA)
18130 %
Sole proprietorship
10217 %
General partnership
40,7 %
Branch of a foreign company
20,3 %
The most common legal forms in this sector.
By size

Small or large?

Micro companies
49581 %
Small companies
548,8 %
Medium companies
548,8 %
Large companies
101,6 %
ciblr size index, computed from registry signals (capital, legal form, age, VAT). n/a: no signal yet.
By city

Where are they?

Zug
20834 %
Baar
11118 %
Cham
7312 %
Rotkreuz
406,5 %
Hünenberg
315,1 %
Steinhausen
274,4 %
Unterägeri
264,2 %
Walchwil
152,4 %
The 8 municipalities with the most companies in the sector.
Frequently asked questions

In brief.

How many companies in hospitality are active in the canton of Zug?

613 companies in hospitality are registered with the commercial register as active in the canton of Zug, or 2 % of the 37 490 companies in the sector across Switzerland.

How many are VAT-registered?

480 of these companies (78 %) are VAT-registered according to the UID register, which generally indicates turnover above CHF 100 000 and genuine activity.

How can I get their contact details?

ciblr gives you three days of watch on this target: the last 30 days of movements within the minute, then two morning emails with what has moved, as soon as there is something new. The subscription at CHF 299 per month gives access to the whole target, with contact details, Excel export and change tracking.

Method

Where do these figures come from?

Most recent SOGC publication captured for this canton: 23 h ago. 2,313 publications captured in the past 30 days. Company officers there are re-read directly in the cantonal commercial register.

Every company counted here is registered with the commercial register (Zefix) with the status "active". The sector is derived from the FSO's NOGA code, the size is estimated by ciblr from official publications (legal form, share capital, declared headcount, VAT registration), and "recent signal" means an SOGC publication (registration, amendment, change of officers, share capital or address) in the past 18 months. The figures are recalculated every week from the ciblr database. No data is purchased or invented.

These companies, with their contact details.

ciblr sends you three days of watch of companies in hospitality in the canton of Zug: the last 30 days within the minute, then two morning emails, as soon as the perimeter moves. For the whole target, the subscription is CHF 299 per month, no commitment.

Neighbouring cantons

What about next door?

The same figures for neighbouring cantons, useful for regional prospecting.

The same sector elsewhere
Other sectors in the canton of Zug